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Maserati Ghibli: The Absolute Opposite of Ordinary



Maserati celebrates the North American roll out of the all-new Ghibli at the Los Angeles International Autoshow, following the highly successful worldwide launch of the Quattroporte in January. Also making its North American debut is the exclusive Quattroporte Ermenegildo Zegna Limited Edition concept featuring an unique color scheme, special mirror polished rims on tone and an elegant interior upholstered in fabrics made in cooperation with the prestigious Italian fashion house.

The complete Ghibli range graces Maserati's all new display, and simultaneously begins deliveries to the vastly expanding Maserati retail network. The four-seat GranTurismo MC, first unveiled at the Geneva Motor Show in March, also takes its bow in North America. All models will bridge Maserati towards the real challenge within the next few years in terms of product range expansion, production volumes, commercial and marketing strategy.




As Maserati embarks on its 100 years of car crafting in 2014, one very important promise that keeps popping up in discussion for the next 100 years: that we will forever reject, forever deny, forever revolt to the uniformity of car making: we will always be the absolute opposite of ordinary.

Maserati chose to unveil its new brand look and marketing communication in Los Angeles because this modern, trend-setting ever-changing, and artistic city inspires Maserati. It inspires us to continue to be the absolute opposite of ordinary. While some automobiles are inspired by basic geometry, our cars are simply ... inspired.

And while the fully new Maserati stand is an artistic interpretation of our brand image and its future, this art also stems from us tackling modern world efficiencies, technologies and quality manufacturing, head on.





NORTH AMERICAN ROLL OUT FOR GHIBLI

The all-new Ghibli marks a turning point in Maserati's history; for the first time ever Maserati presents simultaneously two four-door sedan models.

The Ghibli's design emphasizes its more dynamic driving characteristics and expresses an altogether more aggressive personality while still maintaining clear links with the larger Quattroporte.

The outline of the body gives this four-door sedan a coupe-like appearance, and the 2 sinuous grill and headlights hint at feline aggression. The grill takes its inspiration from the current GranTurismo but traces its origins back to the classic A6 GCS of the 1950s.

The Ghibli also maintains Maserati's distinctive C-pillar, which delivers much of the car's coupe-like stance and carries the classic trident logo, carrying on a tradition dating back to 1963.

The side profile is dominated by a swage line that runs from the traditional Maserati air intakes behind the front wheels and finishes at the rear lights.

Inside, the Ghibli sets itself apart from the Quattroporte. Its unique dashboard design perfectly matches its sportier and more youthful character without losing any of the luxury expected from Maserati. The Ghibli nevertheless succeeds in combining its sporty nature with the typical spaciousness of an executive model.

The design of the Ghibli is based on a far sportier concept than the larger Quattroporte. The car offers a choice of two 3.0 liter V6 twin turbo gasoline engines, coupled to an automatic eight-speed transmission with either rear wheel drive or Q4 all-wheel-drive.

The more powerful of these V6 units is installed in the Ghibli S: this develops 404 SAE HP at 5,500 rpm and delivers 406 lb-ft of torque from only 1,750 rpm. This unit is found on the Ghibli S Q4 with all-wheel-drive.

The Ghibli S Q4 with all-wheel-drive accelerates from 0 to 60 mph in just 4.7 seconds, while the S version with rear wheel drive takes just 0.2 seconds more. The Ghibli S Q4 has an indicated top speed of 175 mph.

Thanks to an impressive 345 HP of power and 369 lb-ft of torque, the Ghibli's second 3.0 litre V6 turbo gasoline engine option also delivers 0 to 60 mph acceleration in just 5.5 seconds.

Both engine options are equipped with parallel turbochargers and have been developed by Maserati Powertrain in collaboration with Ferrari Powertrain: both are produced by Ferrari in Maranello.

The Ghibli's V6 gasoline engines share much of the technology found in the 3.8 litre V8 power unit of the Quattroporte, including direct fuel injection from a 200 bar injection system, two parallel, low inertia turbochargers and four continuous phase variators, one for each camshaft.

This advanced technology enables the V6 engine of the Ghibli S, which redlines at 6,500 rpm, to put out 90 percent of its torque under 1,500 rpm.

All the Ghibli versions are equipped with an automatic eight-speed transmission, which allows for maximum comfort and shift speed to guarantee top performance levels.

The Ghibli's superb handling is the result of a combination of near perfect weight balance, double-wishbone front suspension, and multi-link rear suspension, that can provide great driving pleasure and safety under any road condition.

Like the Quattroporte, its bodyshell is built around a rigid and extremely secure steel safety cell that employs an array of different steel and aluminium alloys to deliver precise strengths and minimal weight.

The front section of the bodyshell is obtained from an aluminium casting with reinforced cross-strut that delivers outstanding rigidity in all directions. The rear section is made from rolled steel.

Ghibli is the only car in its category to offer as a standard a limited slip differential to provide better grip in all driving conditions.

The Ghibli's wheelbase of 118" is about 8 inches shorter than the Quattroporte. Overall length is 195.7 inches, 11 inches shorter than the new Quattroporte.

The Ghibli S is equipped with 360 mm x 32 mm dual cast, ventilated and drilled brake discs at the front and 350 mm x 28 mm ventilated discs at the rear. The front wheels feature Brembo six-piston fixed calipers while the rear wheels are fitted with four-piston calipers. Stopping distance from 100 km/h to zero is only 36 metres.

The standard Ghibli is fitted with 18" wheels and tires while the Ghibli S variants have 18" wheels with tires of different widths at the front and rear. 19", 20" and 21" wheels are available as options. Like the Quattroporte, the Ghibli too can be equipped with a Bowers & Wilkins high end premium audio system, one of the finest hi-fi systems in the automotive sector.

The choice of system components, the positioning of the 15 speakers, the perfect configuration of the Harman QuantumLogicTM Surround Sound processor and the effective integration of the whole system are the result of long and exhaustive testing and endless hours of listening by the audio industry's top engineers. The system perfectly reproduces every nuance of sound with the highest levels of dynamic purity and realism, and delivers a completely new level of music enjoyment on the road.

The key characteristics of the Bowers & Wilkins premium audio system are:

  • 15 speakers
  • 5 x 25 mm aluminium dome tweeters 5 x 100 mm Kevlar midrange units
  • 2 x 165 mm Kevlar midrange/woofers
  • 2 x 165 mm Rohacell woofers
  • 1x 350 x 200 mm subwoofer
  • 16-channel D-class amplifier with total output of 1280 W 
  • QuantumLogic TMSurround Sound processing system


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