• Maserati

Boardwalk Maserati

6300 International Parkway
Directions Plano, TX 75093

  • Sales: 972-447-5200
  • Service: (877) 575-8277
  • Parts: (972)447-5231

Celebrating the 60th Anniversary of the "Eldorado" - An Icon of Motorsports Evolution

Maserati, renowned for its luxurious interior, sleek exterior and powerful performance, upholds a rich legacy of helping to progress motorsports throughout history. On June 29th, 1958, a single-seat Maserati vehicle dubbed the "Eldorado" became the first vehicle sponsored by a non-motorsport brand. Eldorado, an ice-cream manufacturer, sponsored Stirling Moss's single-seat 420/M/58 - emblazoning the vehicle with a smiling cowboy logo and "Eldorado" for the "Trofeo dei due Mondi" race at Monza. Engineered by legendary Maserati engineer Giulio Alfieri, the Eldorado was built in the span of a few months - equipped with a 410 horsepower V8 engine.

Upholding a Legacy

While the Eldorado failed to win at Monza, and afterward, at the Indy 500, it remains an iconic moment in motorsport history, and stands restored and immortalized as part of the Panini Collection in Modena. While the Eldorado never placed in the Indy 500, Maserati proudly claimed back to back victories in 1939 and 1940 - making Maserati the only Italian car manufacturer to win on the Indiana track, and the only European manufacturer to do so consecutively. With motorsport-defining history and a legacy of innovative engineering dating back half a century, modern evolutions of Maserati vehicles continually strive to uphold this rich heritage with uncompromising construction and a commitment to both unparalleled performance and unimpeachable style.

Boardwalk Maserati: Discover Your Ideal Maserati

With a variety of models available, each precisely tailored to suit a variety of driving styles, design preferences and lifestyles, Boardwalk Maserati strives to exceed expectations throughout your selection and purchase of a Maserati. Whether seeking the iconic Quattroporte, spacious and sleek Levante, or powerful GranTurismo, Boardwalk Maserati confidently ensures drivers receive their precisely preferred balance of luxury and performance. Stop by our dealership to speak with a Maserati sales professional, or give us a call to schedule a test drive of your preferred Maserati model today!

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